You’ll be an Individual Giving Officer with good knowledge of direct marketing, experience of seizing opportunities to develop products and nurturing audiences using a range of channels including digital, print and telemarketing.
Friends of the Earth has big goals this year to ensure a green and fair recovery from the pandemic so that we can build a fairer, more sustainable world for all, as well as continuing our vital wider campaigning work. As an Individual Giving team, we’ve got really ambitious plans to fulfil those goals, and we need fundraisers who are passionate about fighting for people and our planet to help us achieve them. This role will be key to ensuring we successfully diversify our channels and audiences to meet our organisational objectives.
You’ll be confident in developing strong relationships with colleagues and suppliers, you’ll have delivered successful and compelling direct marketing campaigns from start to finish, ideally including telemarketing, print and digital. You’ll also be familiar with fundraising databases, contributing to strategy discussions, managing budgets, and drawing insight and learnings from data to make your campaigns more successful.
The role is in the supportive and friendly Individual Giving (IG) team, which sits within the Fundraising directorate. The IG team consists of eight roles:
- Head of Individual Giving
- Individual Giving Supporter Recruitment Manager
- Individual Giving Supporter Experience Manager
- Individual Giving Innovation Manager
- Individual Giving Officer x 4
Our Individual Giving programme covers a diverse range of activities and direct marketing tactics. This includes Supporter Recruitment activity such as paid social, inserts and conversion emails as well as a testing programme for new activity. Our Supporter Experience programme includes cash appeals, upgrade, reactivation, supporter magazines, a supporter panel, e-appeals and retention activity. The programme has evolved hugely over the past few years, with a big increase in our digital activity and collaboration with teams across the organisation (including campaigns, marketing, creative and digital) to create compelling and integrated plans.
Each Individual Giving Officer will manage a selection of projects across both our recruitment and experience programmes, with project rotations on an annual basis as agreed across the team.