The Media Manager supports The Nature Conservancy’s conservation goals by identifying and strategically sharing stories across a variety of platforms and channels, with a primary focus on earned media placements. Closely collaborating with marketing, conservation, science and other teams, the Media Manager will identify and elevate the stories that best highlight our work and goals, ultimately identifying the best media channels to strategically share those stories.
Strategic Earned Media (60%)
A primary channel for storytelling is earned media, including surfacing the best stories, matching to appropriate news outlets and working with conservation staff and others to achieve the placement.
- Cultivate strategic relationships with a broad range of media contacts on a local, state and regional level, including media in and of historically marginalized communities.
- Identify stories and implement tactics to gain strategic media coverage, actively identifying and engaging target audiences.
- Develop and place strategic op-eds, news releases and earned media stories.
- Lead on other public relations and visibility-building activities, including identifying and coordinating media tours.
- Serve as primary contact for all media inquiries.
Cross-Channel Storytelling & General Marketing (40%)
The Media Manager will also share our stories through existing and emerging channels, including setting organic social and digital strategies, paid social media placements, paid media and sponsorships, public relations, and through internal and external TNC communications channels.
- Lead our chapter’s digital and social media strategy, partnering with internal collaborators to create and leverage cross-channel strategies that achieve marketing and communications objectives; report on progress by setting metrics and key performance indicators (KPIs).
- Manage paid media placements, including paid social media and strategic sponsorships.
- Elevate our chapter’s conservation work by writing and reviewing content to be shared on internal and external platforms (blogs, emails, etc.)
- Ensure brand and visual style guidelines are followed.
- Coordinate with video and photography vendors and internal staff to leverage visual assets for compelling storytelling.
- Support public and government relations communications efforts.
- Collaborate with Marketing Manager and Marketing Director on crisis communications.