The Market Development and Communications Consultant builds on existing and creates new market opportunities for FSC in Poland, supporting the promotion of the FSC system, developing the value chains and certified products that the system supports and improving FSC’s brand recognition through projects and effective B2B and B2C communications. The Consultant will also be responsible for communicating and promoting FSC and its impacts to other relevant stakeholders (eg. governments, NGOs, media).
The FSC office in Poland is based in Warsaw. Almost 7 million hectares (around 72% of all forests in Poland) are FSC-certified, which means their management is meeting strict requirements regarding nature conservation and social issues. Poland is therefore one of the leading countries for sourcing responsible, FSC-certified round wood. It is also one of the top 10 producers of furniture in the world.
Main Roles and Responsibilities
- To support the development and implementation of the Marketing and Communication plan for Poland with the FSC Project Coordinator.
- Enable and Protect FSC’s Brand through FSC’s Trademark service (within the FSC TSP Program) – providing the service for the current licensees and pro-actively development of new Trademark License Holders, developing and providing trainings to licensees and investigating potential trademark misuses.
- To develop printed and digital materials for information and promotional purposes, in partnership with market partners where appropriate opportunities exist.
- To manage and create social media content across all platforms
- To plan and implement relevant meetings, events and campaigns, as agreed with the FSC Project Coordinator for Poland. This will include support in planning and organising FSC attendance and exhibition stands at consumer and trade shows; planning and organizing annual editions of FSC Friday as well as other national campaigns.
- Outreach to potential media and marketing partners.
- To support in managing the Polish website www.fsc.pl including writing content, and periodically reviewing and developing the site to reflect the changing needs of users.
- Monitoring and reporting the media coverage of FSC in Poland.
- To liaise with the Regional Comms Manager to share good practice and support regional campaigns.