To provide value added data analysis to aid market strategy building and decision making, to identify and translate market opportunities into actionable recommendations to achieve market target, to improve market transformation efficiency and to optimize market development and marketing activities.
Market Intelligence Manager
- To manage the market intelligence (MI) work of the programme by producing MI materials to use for market development, and by coordinating MI work with other relevant teams at FSC.
- To produce FSC market performance report and conduct global market survey.
- To monitor trends and developments of key value chains and FSC’s performance against key metrics.
- To create and update comprehensive industry report, including market share, growth projections and trends, and market forces and analyze key countries’ market development status.
- To collect unfulfilled market data needs and collaborate with Technology and Information Unit to improve data collection.
- To support value chain development by performing market data analysis and generating clear and user-friendly reports and dashboards.
- To research complementary data (e.g., from publicly available sources) to integrate the project’s needs as required, liaise with internal/external stakeholders, and advise VCD team on potential improvements in the area of market data analysis and performance monitoring.
- To develop and maintain relationships with internal and external key stakeholders to identify emerging needs and market challenges.
- To uncover unmet market needs.
- To evaluate marketing activities and provide recommendation.
- Additional Tasks as agreed with the Value Chain Development Programme Manager.