Coastal protection, an important coral reef ecosystem service, is threatened by increasing coral mortality, exacerbated by global climate change. Nature-based solutions in the form of coral restoration, while not perfect, can assist in rebuilding reef structures and improving the flow of the service for some sites. With a financing gap existing between what is required for conservation and what is being accessed, private investors should be playing a larger role in such restoration activities. Especially so as coastal hoteliers, in particular, benefit from stable beaches and also have additional income generating potential with healthy reefs. Blended finance solutions, in particular, are especially suited to restoration that incorporates substrate addition, while payments for ecosystem services are more suited to coral gardening. Conservation and finance practitioners must engage further and understand each other’s worlds, in order for these private sources to be effectively sourced and utilized.