The increased demand of food produced through sustainable agriculture has resulted in localised amelioration of intensive management imposed by agroecosystems. However, these newly available niches are often isolated and plant species may not be able to recolonise fragmented agroecosystems from where they have been extirpated. Plant reintroduction can overcome dispersal limitation in agroecosystems but may also generate conflicts that jeopardise conservation efforts. Conflicts arise when reintroductions are perceived to place constraints on the management and productivity of agroecosystems: the translocated plants may require space sharing with crops, may have negative effects on crop yields, and come with the expectation that farmers must modify their farming practices and accommodate legal obligations deriving from protected species status. Benefits include economic incentives that pay farmers through CAP, the conservation of nature, ecosystem services, an effective marketing strategy and increased aesthetic value that might generate ecotourism.