Global biodiversity is in dramatic decline. The general public appears to equate sustainable development with biodiversity conservation and environmental protection, whereas the international policy discourse treats sustainable development as little more than traditional economic development. This gap between public perception of what sustainable development entails and its translation into formal policy goals is an important barrier to mobilizing the public and critical financial support for meeting global biodiversity conservation objectives. This contribution argues that the goal of nature and biodiversity conservation must be much more clearly distinguished from the 2015 UN Sustainable Development Goals (SDGs) than is currently the case.
