Many restoration projects seek to raise capital, but restoration leaders often lack knowledge of the investment process. Most enterprises in the landscape restoration space are at an early stage of growth where the business models are not well understood and cash flows are unpredictable. The New Restoration Economy—part of the Global Restoration Initiative at World Resources Institute—is working to change the status quo and grow investment in restoration. This paper is based on our global experience in restoration and our insider perspective on the investment process. It is designed to help restoration leaders as they seek to effectively attract private capital. We have found that successful efforts to attract private capital involve four steps. The roadmap elaborates on each of these four steps in turn. This roadmap is aimed at restoration stakeholders who have limited experience with investment and are looking to attract between $500,000 and $10 million in private capital. We hope that this guide will help bridge the gap between the restoration community and the investment world, resulting in more investment in landscape restoration.
