Creating or restoring habitat is a well-established approach to improve pollinator populations. Rural and exurban properties might constitute a straightforward opportunity to convert land to native plants that are beneficial to pollinators given that, in Ohio, these parcels typically contain substantial lawn cover. The purpose of this study is to gauge the public’s acceptance of planting native plants on low-density rural properties. Out of 7557 properties in Butler County, Ohio (U.S.A.), that had at least ¼ acre lawn, were between 1 and 20 acres, and had a dwelling, 200 were randomly selected to receive a survey; half via the drop-off pick-up method and half via mail (for a combined 58% response rate). Pollinator beneficial plants of differing appearance, management, and pollinator service were shown in the questionnaire: Echinacea purpurea, Monarda fistulosa, Asclepias syriaca, and wildflower prairie (multiple species). Respondents were significantly less likely to be willing to plant Asclepias syriaca compared to the other plants shown. If all respondents planted what they said they would consider planting in the more accepted plants, these potentially new plantings would cover 5.4% of the 146.2 km2 devoted to these rural and exurban parcels in the county. However, that proportion decreases to 1% if we only take into account those that said they would make those changes within the year. We discuss what we see as challenges and opportunities to increase pollinator plantings on exurban properties and small working farms in the Midwest. We also describe implications for voluntary habitat restoration on these private lands.
